Javi Cano, Director of Demand Generation, Liquid Web
Javi has been marketing technology solutions for over 10 years. He’s advanced his marketing expertise while developing varied, comprehensive, and inventive strategies for startups, mid-size and enterprise organizations across the country. Javi grew up in the Rio Grande Valley and moved to San Antonio to attend St. Mary’s University where he earned his BBA in Marketing and MBA from the Greehey School of Business. In his current role, he focuses on integrated targeted marketing campaigns to SMBs.
Earlier this year, Javi identified a unique trait among a burgeoning set of new customers at Liquid Web. Many of these new customers were CBD merchants who experienced pain points around their previous host, merchant processor, or e-commerce platform provider. Javi and CBD- cannabis experts worked with the eCommerce pros at Liquid Web and their connections to merchant processors to develop a unique solution for this high-growth market.
Javi's expertise and deep dive into high risk merchant processing for CBD entrepreneurs make this talk a 'must see' for anyone who is considering or already in the business of retail/e-com CBD sales.